Matt Cutts: Google's Search Results Will Always Be In Flux

Google has to change because the web is changing, searchers are changing, devices are changing and spammers are changing.Even if the results are perfect today, Cutts said, they still need to work on making them perfect in the future. Why? Because searchers will demand more and more.So yes, SEOs, you need to always be adapting and changing as well.

Read more: http://goo.gl/xz78oK